Connect and Engage your viewers like never before

RUN3TV is a TV web platform for broadcasters that leverages NEXTGEN TV’s ATSC 3.0 A/344 Interactive Broadcast Standard. This enables broadcasters to develop interactive applications that enhance the viewing experience in local news, sports, and entertainment.

NEXTGEN TV applications allow broadcasters to directly connect with viewers, increase engagement, and enable new revenue sources.
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The future of broadcasting

The RUN3TV framework is flexible, can be quickly configured to scale, and creates a consistent viewer experience across channels. Broadcasters now have the ability to directly connect with viewers, increase engagement, and enable new revenue opportunities. Developers now have what they need to start coding their next innovative broadcast project with an open, accessible platform.
Interactive and personalized entertainment for consumers
Flexible and scalable framework for broadcasters
Grows user engagement and revenue opportunities


12 affiliate and network broadcasters in the Pearl TV coalition of U.S. broadcast companies came together to develop a shared web platform that makes applications easy to enable, customize, and differentiate while providing consumers a consistent user experience across multiple receiver operating systems.

Giving consumers the interactive experience they asked for

Consumers have consistently ranked interactive features as a defining feature of NEXTGEN TV.

RUN3TV, to ensure the highest quality and consistent viewing experience, is the first NEXTGEN TV interactive platform developed in partnership with receiver manufacturers.

RUN3TV enables broadcasters to deliver over-the-air viewers more content to explore, engage with, and – most importantly – enjoy.

Putting broadcasters in control of their vision.

RUN3TV gives broadcasters control of their product, service, and the direct viewer experience. It also unlocks new monetization opportunities through platform applications and advertising technology.

The RUN3TV platform empowers you to turn an innovative broadcast vision into reality.

It's on air, ready for use, and was developed for the future

RUN3TV is live today in many NEXTGEN TV markets across the United States. The best part? We're just getting started.

The RUN3TV platform has the ability to differentiate applications, is easy to deploy, and supports new (or to be developed!) features and services.

RUN3TV is providing the best viewing experience – both today and in the future.


Watch the RUN3TV platform in action